Hekmurals · MuralFence
Een gewoon houten hek staat er gewoon grijs bij. Wij maken er een duurzaam kunstwerk in volle kleur van: UV-kunst rechtstreeks op de planken gedrukt, één naadloos beeld over het hele hek.
MuralFence — werknaam van de lijn (Gravity LLC).
Hekmurals bestaan nog niet als product. Wie als eerste lanceert, bezit de categorie. En het is makkelijk te kopiëren — dus het venster blijft niet lang open.
An empty niche
Today's 'printed fences' are temporary vinyl mesh for ads. Permanent art straight on wood is offered by almost no one.
The barrier is speed, not the machine
Anyone can buy the equipment. The winner is whoever first builds a portfolio, reviews and a deal flow.
The window is closing
Once the product takes off, copies appear within months. The first brand in a category is the one people remember.
Dit is een kans om een nieuwe categorie te creëren en het #1-merk ervan te worden — maar alleen totdat iemand anders haar inneemt.
Stijlen en technieken
Elk kunstwerk op wereldniveau — in UV-verf in volle kleur of CNC-gefreesd in het hout, van een licht accent tot dichte dekking. Het hekoppervlak blijft glad, zonder zichtbare segmenten.
Conceptrenders (ter illustratie van stijlen en technieken).
Kerncijfers
Cijfers uit het financiële model (soloactiviteit, 3 scenario's). Schattingen, geen aanbod.
W&V — 3 scenario's
| Revenue / mo | $27,300 |
| Gross profit / mo | $24,180 |
| OpEx / mo (salary, rent, processing, books) | $10,796 |
| EBITDA / mo | $13,384 |
| EBITDA / yr | $160,610 |
| EBITDA margin | 49% |
Hoe het werkt
1 · Select boards
Only dry, stable wood (redwood/cedar); warped boards are rejected.
2 · Sand
A flat matte surface with light tooth for ink adhesion.
3 · UV print
Artwork is split into tiles per board and printed in batches; UV inks cure straight onto the wood.
4 · Seal
An exterior UV-protective topcoat guards against sun fading.
5 · Assemble
Boards are installed in sequence — the image reassembles into one picture.
Product
Permanent full-color UV art (nature, abstract, family photo, brand/logo) printed directly onto wooden fence boards. The image is split across boards and reassembles into one picture on install.
Differentiator
A new category. Today's “printed fences” are temporary vinyl mesh for advertising. Permanent UV murals on real wood in the residential segment are offered by virtually no one.
Market
Sacramento metro ~2.4M, Bay Area ~7.7M. Base wood fence $45–55/ft installed; premium redwood $70–120/ft. Upsell from a 10% accent panel to a full two-sided mural.
Unit economics
A 100-linear-ft fence (600 ft² print): $18,000 decor revenue, $16,560 gross profit (~92% margin), ~$690 profit per print-hour. Break-even at just 273 ft²/mo.
Risk & damper
Demand for THIS product is unproven — plan: 2–3 pilot fences and photo cases before scaling. Damper: the printer is versatile and between fences earns on signage, ACM/acrylic, real-estate, custom wood and awards.
Synergy with Finance~Gravity
Access to wood (arborist) — slabs/cookies; Diana's Weddings — signs, backdrops, favors; local B2B — restaurants, wineries, schools, HOAs, parks.