# MuralFence Investor Brief

Finance~Gravity LLC | Sacramento, California | 2026

This document is an investor-facing summary. Figures are estimates from the working model; this is not an offer to sell securities.

## Project

MuralFence creates permanent full-color art on redwood-style fences. The product turns a plain backyard fence into a continuous outdoor image, printed or finished directly on boards and designed for Sacramento-style residential environments.

## Market opportunity

Fences are common, visible, and expensive, but most of them look generic. Homeowners already spend heavily on landscaping, patios, pools, outdoor kitchens, and exterior upgrades. MuralFence adds a premium visual layer to an existing purchase category.

## Product categories

- Full-yard continuous fence murals.
- Accent panels and premium backyard features.
- Children's themes for family yards.
- Natural landscapes and calm decorative patterns.
- Combined milling and color-filled designs.
- Pilot photo cases for builders, landscapers, and fence contractors.

## Business model

- Direct-to-homeowner premium projects.
- B2B partnerships with fence installers, landscapers, and exterior designers.
- Design upsells and repeat neighborhood referrals.
- Future licensing or packaged design catalog.

## Operating strategy

Start with pilot projects and photo cases, then sell through fence contractors and outdoor-living channels. The financial model assumes a lease-friendly equipment entry and high print margin, with growth driven by repeatable designs and local referrals.

## Use of funds

- UV printing / finishing equipment and setup.
- Samples, pilot fences, and photography.
- Sales materials for contractors and homeowners.
- Working capital, rent, insurance, and operator compensation.

## Core risks

- Outdoor durability must be proven and documented.
- The first photo cases must be strong enough to sell the category.
- Installers need a simple workflow and clear margin.
- Homeowner taste varies; the catalog must avoid cheap-looking designs.

## Attached materials on the site

- `financial-model.xlsx` - CapEx, lease/buy comparison, unit economics, P&L, cash flow, and market assumptions.
- This brief - business plan, pilot plan, and category positioning.